If you ever wondered what it takes to become a freelance graphic designer then you may have already started surfing the web for how to’s and what to’s. In this post, I will how one can get started and outline some of my experiences. With this guide, I will also provide sources that can help drive the point home.
What is a Freelance Graphic Designer?
First, what is a Graphic Designer you might ask? A Graphic Designer’s job is to visually communicate a message or idea to a specific audience. By using graphics editing software designers create a composite design using type, symbols, colors, images etc. Graphic designers typically have projects that consist of creating Logos, Stationary, Flyers, Ads, Print designs, Web graphics, Web sites, and so on.
Designers will use various software to translate an idea to digital format and manage the workload at hand. Depending on the project the use of hardware will be needed to bring the design to life.
Freelancing is simply working on your own schedule for a client but of course meeting project deadlines.
Where do I start?
Now you have an idea of what the job requires now you need to know what tools you would need. I have listed them below.
Computer: You will need a reliable computer with an up to date graphics card. Whether you own a Mac or PC (I am a PC user) having a good graphics card will allow you to utilize your editing software to its full capacity. I use Adobe CC to edit graphics and they have a webpage that recommends GPU Cards Photoshop graphics processor (GPU) card FAQ – Adobe Support. I own a desktop for when I am at home and a laptop which is good for if I am away from home.
Scanner/Printer: I use a scanner if I have sketched up a design and ready to design in on the computer. You can use a printer to print out your designs for testing to ensure the best quality.
Design Software: The industry standard is Adobe Creative Cloud Suite. These programs are a must for a freelance designer to have. I started with Adobe Photoshop only, however as projects started rolling in I quickly found out I needed to have the whole Creative Suite. If you do not have the funds one substitute I found was Gimp. Gimp is a free graphics editing software that can be downloaded here GIMP – GNU Image Manipulation Program. Whatever your choice it is important to learn these programs in and out.
Pencil and Paper: Sketching out your designs is important to create an initial concept and helps organize your thoughts on paper. I usually start all of my designs on paper.
How do I learn to use the software?
Learning the software is your next step. Obtaining a degree at a quality university is one great way to become educated. You can enroll in a community college or take online courses to formally sit in a classroom. There are also a number of organizations that offer creative classes to help creatives learn without having to sit in a formal classroom. Alternatively, you can do your own studying reading manuals, books, e-books or via the web. I have listed some sources below.
I usually also take to YouTube and learn techniques from Terry White.
Once you have a good grasp on how to use Adobe or if you chose to use another program it is best to begin creating several samples so when you begin looking for work your future clients have a portfolio to go by. This will be your ‘resume’ so make it look good. While you are doing this it is important to begin your process of branding. So having a website, which you can create a free portfolio site with Adobe, business cards, logo, social media content etc all to engage and obtain new clients. This crucial to your success so do not take this lightly.
Research
While you are learning the software it is also important to research the business. Studying your audience and trends is important to help understand your angle. If you decide to concentrate on logo design there are many inspirations and guides to creating that creative logo. From there you can focus on becoming a branding coach and soar from there. Want to work in the clothing business, stay tuned to the news and trends to create relevant content for people to wear and enjoy. Research as much as possible to stay relevant and stay in the know of what your future clients would need.
How to obtain work?
Now you have the materials and the knowledge, now how do I go about obtaining clients. When I first started thankfully word of mouth helped me obtain my first few clients. Connecting with other creatives at networking events or online can help boost your presence and obtain freelance work that way. Creating a profile on Upwork and Freelancer is a way to obtain clients from all over the world. It is usually suggested that freelancers begin here to start looking for work. I have actually been able to obtain work here myself. You can also check out my previous post on Freelance Work. Gain the trust of your potential clients by having an impressive work description, a few of your best examples, and a way a client can view your website and social media content. Next step is to search for work within your skill pool and when you submit a bid be sure you leave a cover letter outlining how you can meet their specific needs.
As you are perfecting your techniques and continue to build your portfolio you will be obtaining and maintaining big clients in no time. There is no cap on the rewards of freelancing. Working from home or anywhere, building your name, and most of all just being creative are just some of the perks. Building your business is no easy task though and requires focus and determination. It is important to know that mistakes will be made. You cannot please everybody and some clients will just not like your work. The key is to learn from these experiences and push forward. You will see your business grow and become a master at your craft.
There are many sources at your disposal to learn as much as you can, get inspired and connect with your clients and peers. Good luck!
